Machines For Humans
Sharpened-up branding and website for a robotics contractor
26 Mar 2025
Branding & Web Design
Machines For Humans
Machines for Humans is an early-stage startup applying humanoid robotics to the contractor workforce — a space still in the process of defining itself. With investment conversations on the horizon, the team needed a cohesive identity and digital presence that would signal credibility while leaving room to evolve.
I created a flexible brand system built around a clean, functional aesthetic — using a refined colour palette and visual cues that feel equally technical and human. The aim was to keep things light and modular, giving the brand space to grow as the business does.
The website followed suit: a confident but minimal structure, animated iconography to highlight key points, and a design system ready to scale. This project shows how early strategic design choices can set a strong foundation — even in fast-moving, ambiguous spaces.