Askporter
AI-Powered Solutions for Real Estate Management
11 Sept 2023
Web Design & Branding
askporter
Askporter approached me to redesign their website and shape their evolving brand identity. The aim was to present their AI-driven solutions for real estate management in a way that highlighted their innovative tools, enhanced their digital presence, and supported their marketing efforts. The platform’s unique selling point—as the only AI tailored specifically for real estate—needed to be communicated effectively through branding and web design.
My Approach
My work with askporter spanned multiple projects over two years, culminating in a comprehensive website redesign and branding overhaul. The key phases of the project included:
Brand Identity Development
To strengthen askporter’s brand presence, I sourced and edited imagery for use across their website and marketing materials. By applying a distinctive purple filter, I established a dramatic and consistent visual identity that conveyed professionalism and ownership.Design and Prototyping
To start off I created detailed prototypes for their new website. The design combined a clean aesthetic with intuitive navigation to ensure visitors could easily explore solutions, customer testimonials, and actionable insights. A hero image featuring a custom Photoshop composition provided a polished and adaptable focal point for the site’s homepage.Collaboration and Development
After finalising the prototypes, I partnered with a developer who built the site using Webflow. This ensured a responsive and dynamic design that performed seamlessly across devices.Additional Deliverables
Beyond the website, I produced:LinkedIn Ads: Designed three layouts (landscape, square, and portrait) for five different ad concepts.
HTML Email Signatures: Developed three distinct layouts for both generic and personal accounts.
Print and Digital Materials: Created business cards, an A4 brochure, a skyscraper GIF for FM Journal’s website, and an advert for FM Journal.
Key Features of the Website
Digital Assistant Integration: Highlighted askporter’s AI capabilities, showcasing its ability to provide fast, accurate responses and streamline operations.
Brand-Consistent Imagery: Used visually engaging and cohesive imagery to reinforce brand identity.
Customer Success Stories: Prominently featured testimonials from clients such as Legal & General Affordable Homes and WISAG, underscoring the platform’s real-world impact.
Responsive Design: Ensured compatibility across all devices with an optimised user experience.
Vision and Innovation
askporter’s vision is to revolutionise real estate management through AI technology. By automating workflows, improving transparency, and empowering property managers, the platform enables businesses to focus on strategic priorities. The website reflects this mission, combining innovative design with clear communication of the platform’s capabilities.
Results
The redesigned website, coupled with cohesive branding, positioned askporter as a leader in AI-driven real estate solutions. By blending functionality with engaging design, the project has supported the company’s marketing efforts and strengthened its digital presence. This project illustrates my expertise in branding and web design, showcasing how I can transform complex technological solutions into compelling digital experiences.