DermaClinic
Elevating Beauty and Skincare in Bristol
21 Aug 2024
Web Design
DermaClinic Bristol
DermaClinic, a Bristol-based aesthetic and semi-permanent makeup clinic, sought to enhance its digital presence and streamline operations. The project’s focus was to refresh the brand identity, improve SEO to attract new clients for key services, and provide an engaging online experience through a modernised website with added functionality.
My Approach
To meet DermaClinic’s goals, I delivered a cohesive design and digital strategy that reflected the clinic’s professionalism and expertise. The project was divided into several key areas:
Brand Refresh
I refreshed the clinic’s logo and developed a new colour scheme to modernise its visual identity while maintaining its approachable and professional image. These elements were applied consistently across the website and marketing materials.Website Enhancements
Appointment and Scheduling System: I integrated an easy-to-use booking system, simplifying the process for clients to schedule treatments online.
Blog Integration: A new blog section was added to share skincare tips, client stories, and insights, reinforcing SEO and driving engagement.
SEO Optimisation: Conducted targeted SEO improvements to boost visibility for high-priority services, including microblading and semi-permanent makeup.
Content Creation
The website’s content was tailored to highlight DermaClinic’s unique offerings. Client testimonials, detailed treatment descriptions, and Kamila Bójko’s extensive experience helped build trust and attract new customers. Custom visuals were incorporated to align with the refreshed brand identity.
Key Features
Streamlined Booking: An integrated scheduling system that makes it easy for clients to book appointments directly from the website.
Optimised Content: SEO-driven pages designed to rank highly for key terms like “skin clinic Bristol” and “semi-permanent makeup.”
Client Stories and Blog: Real-life success stories and expert advice help engage visitors and establish credibility.
Responsive Design: Ensures an excellent user experience across devices, whether on desktop or mobile.
Vision and Innovation
The vision for DermaClinic’s digital transformation was to create a platform that reflects the clinic’s dedication to personalised care and advanced techniques. By combining a refreshed brand identity with practical enhancements like the blog and booking system, the website became a powerful tool to attract and retain clients.
Challenges and Solutions
Improving Online Visibility: SEO enhancements were tailored to ensure the clinic appeared prominently in searches for high-demand services in Bristol.
Communicating Expertise: Through carefully crafted content, the site conveys Kamila Bójko’s extensive experience and unique approach to aesthetic treatments.
Results
The updated website and branding have positioned DermaClinic as a leading provider of skincare and semi-permanent makeup services in Bristol. Enhanced functionality and SEO improvements have driven increased engagement and bookings, while the new blog fosters deeper connections with clients. This project highlights my ability to blend branding, web design, and SEO to create impactful digital solutions tailored to a client’s needs.